About Gordon Whiting

Serial entrepreneur, Rock guitarist, singer/songwriter, teacher and computer programmer, Gordon Whiting grew up in Los Angeles, Singapore and Manila. In summer 1973 he worked for his father’s company in Saigon, then moved to San Francisco – studying Humanities at SF State. The Punk/New Wave revolution hit and he formed a band, the Death Army, playing rhythm and lead guitar. Days he worked at Exidy, a Silicon Valley PC pioneer, starting in the warehouse and moving up to data products buyer. He learned programming and manufacturing operations at Exidy. In 1980 Gordon started San Francisco indie record label Sky Fi Records, based at 860 Second Street, now under the third base line at AT&T Park, home of the World Champion San Francisco Giants. Releases included The Finders (“Calling Dr. Howard”), The Verbs (“Jump and Dance”), Chrome (“Firebomb”) and The Matchheads (“Cadillac”) among others. His next company was AIR: American Independent Records, where he was CEO of the indie distributor. In the late 80s he was director of marketing and sales at software firm AccountMate. In 1990 Gordon met Ted Nelson while recording digital audio for a documentary film project. He worked on Nelson’s Project Xanadu for three years, advancing the royalty server component. In the mid-90s Gordon became COO of Berkeley Mills, a high-end furniture design and manufacturing house, increasing its efficiency and also growing its market reach and sales nationally. In 2002 Gordon founded Settlenet, Inc. – an online payments and identity systems network – raising investment funding and leading a team of four programmers. He formed The Broadside Group in 2009 and is currently CEO.

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